Is this technology going too far?

Cablevision in New York through interactive technology. Since October 2009, about 3 million Digital subscribers will be offered "Optimum Choose." When optimal Select ads are presented, users can use Select button in remote control to request more information, coupons or a free sample of the product in the ad. Benjamin Moore Paint a national brand to be distributed interactive advertisements. When technology is more developed, viewers can buy products with their remote controls. This is an announcement in advance "in technology the ad-predicted "buyers.

Gracia a collaboration between Philips Electronics and a Dutch bank, now the technology exists to help investors buy individual stocks. The rationalizing "is basically a bracelet that alerts operators mood at home when they are too emotional. In addition to science fiction future EmoBracelet "is a light emitting" EmoBowl "which is placed near the operator of the computer. That the feelings of the operator bowl intensify Change brightness of yellow orange to red due to the action of galvanic skin response sensor with sweat. Because men are supposed to be more emotional investors than females, this product may be useful for investors who want men to take stock of themselves.

For $ 99, some companies that offer genetic testing technology to match couples DNA. They claim better compatibility biological sex, reduces fraud and gives love lasts longer. It means that people are attracted to others with different immune system genes – more specifically, the body odor footprint digital "is determined by the different HLA genes in the immune system. However, when a random sample of married couples has been tested, their immune systems are not very different. Hundreds of studies have also demonstrated the importance of personality and appearance of the attraction. A company has tested more than 1,000 people, but " Gene association "does not seem to be the work of" genius. "

The technology has also given us sperm banks, but a sperm bank Southern California, took this step further. Instead of having customers choose one of the descriptions of all donors from the ethnic origin of eye color, Cryobank donors to match your closest celebrity donors. However, this similarity is determined by the sperm bank – not in the computer technology facial recognition. The website of the sperm bank, moreover, that "celebrity is designed as an exact match for any donor should assume that the their children's future will look like any celebrity set "- a clear warning to potential customers idealists.

About the Author

Knight Pierce Hirst has written for television, newspapers and greeting cards. Now she writes a 400-word blog three times a week. KNIGHT WATCH, a second look at what makes life interesting, takes only seconds to read at http://knightwatch.typepad.com

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