mission statement examples technology
Given below is the mission statement of a well known bank. Analyze this mission statement?
A good mission statement of an organization exhibits nine major components
1.Customers
2.Products
3.Markets
4.Technology
5.Concern for survival, growth and profit
6.Philosophy
7.Self concept
8.Concern for public image
9.Concern for employees
Given below is the mission statement of a well known bank. Analyze this mission statement and find out whether it contains these nine components or not, give reason for each component whether it exists or not in the statement, like take first component
For example:
Customer: (‘Yes it exists’ or ‘No it doesn’t exist’) + (Reason for ‘Yes’ or Reason for ‘No’)
Mission Statement of a Bank
“To develop and deliver the most innovative products, manage the customer experience, deliver quality services that contribute to the brand strength, establishes the competitive advantage, and enhances profitability, thus providing value to the stakeholders of the bank”
1. It mentions the customer, but only as someone to be managed, and as a rather minor component of the banks’s mission. So yes, but just barely.
2. Yes, listed first.
3. Yes, indirectly, “brand strength.”
4, Yes, indirectly, “most innovative products.”
5. Yes, top priority, it would seem.
6. No.
7. No.
8. Not really, though hinted at.
9. No.
Stanford’s Entrepreneurship Corner Guy Kawasaki, Garage Technology Ventures Don’t Write a Mission Statement, Write a Mantra